I teamed up with Stellas founders to refresh their web app for scale.

I teamed up with Stellas founders to refresh their web app for scale.

Helped Stella team to transform their brand and web app, delivering a full design refresh and a powerful component library to fuel growth.

About Stella

Stella is an AI-powered data scientist built to make advanced marketing measurement accessible for mid-market e-commerce brands.

The challenges

Tight timeline

Design consistency was tough to maintain as the product grew

While functional, the existing design lacked the polish and intuitiveness needed to scale smoothly

The process

Together with the Stella team, I ran brainstorming sessions to uncover key pain points in the app. From there, I created both technical and visual mood boards and shared them with the founders to gather feedback early on. This approach allowed me to define clear action points before even opening Figma.

Next, I mapped out ideas directly in Figma, collaborating closely with the team to ensure alignment with their goals and to improve user flows.

At the same time, I built a component library, iterating based on their feedback and approvals. Throughout the process, I refined the brand, updating styles, fonts, and components, to ensure consistency and establish a standardized design system aligned with their brand guidelines.

The solutions

Fast-paced collaboration and iterations

Scaling with consistency, even without designer involvement

Enhancing UI and elevating UX through smart, intuitive design

The impact through their eyes

The impact through their eyes

100%

100%

Clients satisfaction

1 week

1 week

From 0 to MVP

Badi is hands down the best designer I've ever worked with, and I've worked with plenty through years in ad agencies.

He built Stella's new UI and designed our current website, both of which turned out incredible.

His combination of creativity, speed, and efficiency is unmatched, and I'd recommend him to anyone looking for world-class design.

Badi is hands down the best designer I've ever worked with, and I've worked with plenty through years in ad agencies.

He built Stella's new UI and designed our current website, both of which turned out incredible.

His combination of creativity, speed, and efficiency is unmatched, and I'd recommend him to anyone looking for world-class design.

A man with dark hair and a beard is looking directly at the camera, wearing a black shirt against a simple background.

Brenden Delarua

CMO @ Stella